Music, entertainment and emerging artists take centre stage at Ludhiana event; several prominent personalities attend
Ludhiana, October 11 (Bureau): Yuvam Films organised a grand Singer Release and Upcoming Launch Show on Sunday at Keshav Vegetarian Hall in Feroze Gandhi Market, Ludhiana. The event aimed to provide a platform to emerging singers, introduce their songs to music lovers and create opportunities for new talent to establish itself in the entertainment industry.
Parveen Mehra, head of Yuvam Films, singer, actor and director, said several prominent personalities from the music and entertainment industry attended the event. These included Ajayveer Singh, Content Head at Chaupal OTT; Rakesh Kumar, Senior Manager at Chaupal OTT; retired principal Shamshad Ali; Amit Kumar, Head of Distribution at White Hill Studios; entertainment journalist and publicist Paramjit Faridkot; and Principal Mamta Mehra.
Mehra said Yuvam Films has released songs by six singers so far. These include Diljit’s Tera Pyaar Zaroori Si, Babbu Bhagat’s Patola, Gill Kathiyale Wala’s Makhan Da Peda, Bittu Khannal’s Goli Boldi, Tarsem Singh Khokhar’s Sajna Ve Dil Tod Ke and Kaka Sidhu’s Banda Fukkra Mada.
He further announced that Yuvam Films plans to launch several more talented singers in the coming days. The upcoming artists include Jaspal and Muskan from Amritsar, Sandeep Rana from Nangal, along with Roop Singh, Ashu Preet, Darshan Bhure, Gurjant Singh, Jasveer, Hardeep from Dubai, Romesh, Varun and Gurpreet Singh.
Identifying and Promoting New Talent Is Yuvam Films’ Main Objective: Parveen Mehra
Speaking on the occasion, Parveen Mehra said Punjab is rich in musical and artistic talent, but many gifted artists do not get adequate platforms and opportunities. He said Yuvam Films is committed to helping such artists showcase their abilities and establish their identity in the music and entertainment industry.
He added that the company would continue to encourage emerging singers and artists while working on new songs and music projects. Its aim is to bring fresh talent forward and contribute to the growth of the Punjabi music and entertainment industry.
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