In a significant event aimed at bolstering the export capabilities of local businesses, Sh. Utpal Acharya, Joint DGFT, and Sandeep Rajoriya, Assistant DGFT, Ludhiana, delivered a comprehensive presentation on effective strategies to find international buyers and onboard exporters. The session was warmly inaugurated by Upkar Singh Ahuja, President of CICU, who welcomed the distinguished guests and emphasized the importance of expanding into global markets.
Key Strategies Highlighted in the Presentation:
1. Leveraging Online Marketplaces: Online platforms such as International Trade Centre, Commerce.gov.in, Global Sources, and TradeKey were recommended as essential tools for connecting with international buyers. These marketplaces offer extensive reach and are frequented by businesses globally looking to source products.
2. Participation in Trade Shows and Expos: Trade shows and expos like the Canton Fair, CES, and Automechanika provide invaluable opportunities to showcase products, network with industry professionals, and establish direct connections with potential buyers.
3. Utilizing Government Resources: Government agencies, including the U.S. Commercial Service, UK Trade & Investment, and the Export-Import Bank, offer various services like market research, matchmaking, and trade missions to aid businesses in identifying and connecting with international buyers.
4. Engaging in B2B Networking: Platforms like LinkedIn were highlighted for their potential in B2B networking. By joining industry-specific groups, participating in relevant discussions, and reaching out to potential clients directly, businesses can forge valuable relationships.
5. Implementing Digital Marketing Strategies: Investing in digital marketing, particularly search engine optimization (SEO), social media marketing, and email campaigns, can significantly enhance a business’s visibility and attract international buyers.
6. Building a Robust Export Strategy: A comprehensive export strategy, including market research, competitive analysis, and a clear value proposition, is crucial for successfully entering and sustaining a presence in international markets.
During the session, Sh. Utpal Acharya and Sandeep Rajoriya emphasized the importance of understanding international market dynamics, adapting products to meet global standards, and providing excellent customer service to build long-lasting relationships with international buyers.
Upkar Singh Ahuja, President of CICU, expressed gratitude to the distinguished speakers for their insights and encouraged local businesses to actively pursue international opportunities, highlighting that expanding into global markets is pivotal for growth and resilience.
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